Chuang Asia 2 is a large-scale idol survival show produced by Tencent Video and streamed internationally on WeTV. Bringing together contestants from across Asia to compete for a spot in a global boy group, the show emphasizes multiculturalism and diverse creative expressions.

For this pitch, I developed a relaxed visual language that embraces imperfection and a de-industrialized concept. Inspired by American high school yearbooks, the design features playful elements such as handwritten typography, torn paper textures, marker strokes, sticky notes, and Polaroid photos.

*This branding pitch project was entirely designed and executed by me.