Love(x) is a reality dating show produced by WeTV in Thailand, exploring contemporary relationships through a bold and experimental lens.

This project is built around the core concept “Love(X): Undefined”, examining love as something inherently open-ended and resistant to definition.

The creative framework unfolds through three dimensions of X — Unknown, Variable, and Diversity. X represents what has not yet been encountered, what continuously shifts, and what exists beyond fixed labels.

Visually, the identity system is clean and minimal, with high-contrast pink and white typography reinforcing the brand’s belief that love is not a fixed answer, but an evolving exploration of infinite possibilities.

At its core, X is reimagined as a dynamic visual variable rather than a static symbol. Through parametric design, its form, materiality, and transparency constantly evolve—each iteration reflecting a momentary emotional state. This dynamic system translates the philosophy of undefined love into a tangible, living visual language.