The Mini Variety Show Label, known as 微综艺, is a dedicated branch under Tencent Video designed to deliver short-format variety shows, each approximately 20 minutes in length. Unlike traditional variety shows that often feature high-profile celebrities and longer runtimes, 微综艺 focuses on smaller-scale projects with shorter episodes and emerging talent.

*This project has been completed independently by me. The total brand book consists of 30 pages. For more details, please download the book here.