"One puzzle piece = One responsibility"

This brand visual solution for Tencent Video's Family Membership Plan conceptualizes the family card as a complete puzzle. Each puzzle piece symbolizes individual family members who are closely connected and interdependent, while also representing the relationship between the main account and sub-accounts. When all pieces come together, they form a harmonious family unit.

The concept draws parallels to family plans offered by services like Spotify and YouTube, creating a visual metaphor that communicates shared access, individual responsibility, and the interconnected nature of family memberships. Through this puzzle imagery, we illustrate how each member contributes to and benefits from the complete family subscription package.